Electrical and Electronics Retailing in Turkey – Market Summary & Forecasts: Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2018

Date: 2015-09

“• A strong and growing economy coupled with high income growth will spur retail demand
• Growing young and middle class consumers will remain the focus groups for retailers
• Retailers need to expand presence in secondary cities to drive growth
• Customer loyalty to local stores is still strong but big discounters and supermarkets are rapidly increasing market share
• Need for updated technology products will continue to drive growth of electrical and electronic category”

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