Electrical and Electronics Retailing in Mexico – Market Summary and Forecasts

Date: 2015-10

Electrical and electronics segment accounted for 6.9% of total retail sales in 2014. Electricals and electronic equipment sales totaled MXN283 billion in 2014 and are expected to reach MXN392 billion by 2019, growing at a CAGR of 6.7% during the forecast period. Stable economic conditions, increasing disposable income, and increasing consumer confidence helped the growth of sales in the electrical and electronics market in the country. Electrical and electronics specialists will remain the predominant channel for sales in this particular category, while online sales are on a high growth path in the country. The sector is producing favorable growth, primarily due to an elevated push from the demand and supply sides.

Key Findings
– Electrical and electronics sector is expected to grow at a CAGR of 6.7% during 2014-2019

– Online channel is gaining rapid adoption among consumers and sales through the channel are expected to grow at a CAGR of 20.1% over the next five years

– Communications equipment contributed 32.2% towards the electrical and electronics category group, generated MXN91.2 billion sales in 2014

– Household appliances will continue to be the fastest growing product category over the forecast period

– Electrical and electronics specialists will remain the major channel for sales having accounted for 63.9% of the sales in the category

“Electrical and Electronics Retailing in Mexico – Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.

What else does this report offer?

– A thorough analysis of consumer trends changing economic and population factors

– Both qualitative and quantitative insights and analysis of the shifting electrical and electronics retail dynamics for communication equipment, computer hardware and software, consumer electronics, household appliances, photographic equipment from 2009 to 2019

– The report further covers the sales of electrical and electronics products through the following channels from 2009 to 2019: Electrical and electronics specialists; online; hypermarkets, supermarkets and hard-discounters; music, video, book, stationery and entertainment software specialists; value, variety stores and general merchandise retailers; department stores; other general and non-specialist direct retailers; cash and carries and warehouse clubs; other specialist retailers and convenience Stores (including Independents) and gas stations

– An overview of key electrical and electronics retailers operating across the product segment and their presence across channels

Reasons To Buy
– Gain a comprehensive knowledge on electrical and electronics sector in Mexican retail market and develop a competitive advantage from the start of your supply chain

– Investigate current and forecast behaviour trends in electrical and electronics category to identify the best opportunities to exploit

– Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

– Understand the fastest growing categories including communications equipment, computer hardware and software. consumer electronics, household appliances and photographic equipment in the market, with insights on performance across key channels from 2009, with forecasts until 2019

– Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the electrical and electronics market

– Analysis of key international and domestic players operating in the electrical and electronics market – including store counts and revenues that give you a competitive edge – identify opportunities to improve your market share”


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