Electrical and Electronics Retailing in Brazil – Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

Date: 2015-10

“Electrical and Electronics Retailing in Brazil – Market Summary and Forecasts” report provides a detailed analysis of retail sales from 2009 to 2019 across key channels in Brazil.

Key Findings
– Surge in the number of millionaires and the emerging middle class will continue to make Brazil a major retail destination

– Brazilian retail sales to reach BRL2,111 billion by 2019

– Brazil continues to be one of the fastest growing markets for electrical and electronics products which is forecast to grow at a CAGR of 9.92% in 2014-2019

– Technology advancements and the launch of sophisticated electronic gadgets will drive growth in electrical and electronics sector

– Extension of tax breaks until the end of 2018 for computers, smartphones, tablets, modems, and routers expected to support the growth of the market.

– online retailers are performing significantly well and online sales of the category are forecast to witness a CAGR of 23.96% over 2014-2019

“Electrical and Electronics Retailing in Brazil – Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.

It contains:

– A thorough analysis of consumer trends changing economic and population factors

– Both qualitative and quantitative insights and analysis of the shifting electrical and electronics retail dynamics for communication equipment, computer hardware and software, consumer electronics, household appliances, photographic equipment from 2009 to 2019

– The report further covers the sales of electrical and electronics products through the following channels from 2009 to 2019: Electrical and electronics specialists; online; hypermarkets, supermarkets and hard-discounters; music, video, book, stationery and entertainment software specialists; value, variety stores and general merchandise retailers; department stores; other general and non-specialist direct retailers; cash and carries and warehouse clubs; other specialist retailers and convenience Stores (including Independents) and gas stations

– An overview of key electrical and electronics retailers operating across the product segment and their presence across channels

Reasons To Buy
Get immediate access to:

– Brazil electrical and electronics market performance across key channels – accurate, reliable data for companies already operating in and those wishing to enter the market

– Performance of individual product categories, across key channels from 2009, with forecasts until 2019 – pinpoint the fastest growing categories in a market witnessing robust growth

– Vital economic and population trends, key consumer and technology trends influencing the retail market -explore novel opportunities that allow you to align your product offerings and strategies to meet demand

– Critical insights into Brazil shoppers – what stores do shoppers prefer? Have the right insights to beat off the competition by effectively promoting to lucrative market segments

– Analysis of key international and domestic players operating in the electrical and electronics market – including store counts and revenues that give you a competitive edge – identify opportunities to improve market share”

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