“Denmark’s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape “

Date: 2015-09

“The card payments channel recorded healthy growth in value and volume terms during the review period. In terms of the number of cards in circulation, the channel increased from 11.7 million cards in 2009 to 13.5 million in 2013, at a review-period CAGR of 3.68%. The debit cards category dominated the channel with the highest channel share of 49.6% in 2013. It also registered the highest review-period CAGR of 5.02%.
In terms of transaction value, the card payments channel posted a review-period CAGR of 6.03%, increasing from DKK347.1 billion (US$64.7 billion) in 2009 to DKK438.7 billion (US$77.7 billion) in 2013. The channel is expected to post a forecast-period CAGR of 3.42%, increasing from DKK459.2 billion (US$82.5 billion) in 2014 to DKK525.4 billion (US$97.1 billion) in 2018.
Mobile payments (m-payments) registered an exponential review-period CAGR of 125.43% and electronic commerce (e-commerce) posted a review-period CAGR of 17.94%. M-commerce and e-commerce are expected to post respective forecast-period CAGRs of 36.32% and 17.39%.
Outbound travel spending among the retail and corporate segments increased during the review period, at a CAGR of 4.73%, and is anticipated to increase further over the forecast period at a CAGR of 4.39%, fuelling the growth of travel cards.”


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