Denmark Quarterly Beverage Tracker Report Q4 2013

Date: 2015-09

“Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
The Danish economy has remained stagnant for three years. However, the EU Commission is optimistic that the economy is improving and after 2013鈥檚 modest 0.3% rise in GDP, the economy is likely to record a healthy 1.7% rise in 2014 and 2015. It is also relatively good news for Denmark from an unemployment perspective, with November figures showing a 4.4% rate down from 4.6% at the beginning of the year.

What are the key drivers behind recent market changes?
Consumers have also benefitted from record low levels of inflation, helped in part by the tax cuts on soft drinks and beer. In December, inflation stood at 0.8%.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Denmark beverage industry and want more detail and analysis on this data. Canadean鈥檚 Denmark Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments”

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