Croatian Life Segment Accounted for 27.0% of the Insurance Industry in 2013

Date: 2015-09-01

“• The Croatian life segment accounted for 27.0% of the insurance industry’s gross written premium in 2013.

• Among the distribution network, direct marketing was the dominant channel, accounting for 41.9% of the segment’s total commission paid in 2013.

• Life insurance penetration in Croatia remained low at 0.75% in 2013.

• Rises in life expectancy and the aging population partly drove the life segment.

• There were seven licensed life insurers and nine composite insurers active in Croatia in 2013.

• Single premium life insurance products grew, in terms of gross written premium, at a review-period CAGR of 23.1%.

• Life insurers are using restructuring and M&A to streamline operations and expand their client bases.”


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