Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Savory Snacks Food Market

Date: 2015-09

“• Demand for indulgent flavors will grow as stressed consumers continue to turn to Savory Snacks for comfort
• The desire for better value will intensify with continued economic uncertainty, resulting in growing private label penetration
• There will be an increased demand for healthier Savory Snack options
• Product choices will reflect consumers’ desire for excitement and convenience driven by their increasing ambitions and aspirations.”


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