Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Fragrances Market

Date: 2015-09

“• Innovative products and the growing importance of grooming are driving Fragrance demand in the US
• Women and Early Young Adults enjoy the most Fragrance occasions in the US
• US males are ‘heavy frequency’ consumers of Fragrances
• Busy consumers will drive the demand for exotic scents, as they look for new experiences from Fragrance consumption”

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