Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Prepared Meals Market

Date: 2015-09

“• Consumers aged 55 and over are the main consumer group for Prepared Meals in the UK
• Per capita consumption of Prepared Meals in the UK is the highest among the countries analyzed
• Consumption of Prepared Meals in the UK is primarily driven by the desire for convenient products at affordable prices
• Consumers’ desire for novel flavors will be reflected in their choice of Prepared Meals”

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