Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Fragrances Market

Date: 2015-09

“• Innovative products and the growing importance of grooming are driving Fragrance demand in the UK
• Women and Older Consumers enjoy the most Fragrance occasions in the UK
• UK males are ‘heavy frequency’ consumers of Fragrances
• Busy consumers will drive demand for exotic scents, as they look for new experiences from Fragrance consumption”

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