Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Prepared Meals Market

Date: 2015-09

“• Busy Lives and the need for convenience is driving Prepared Meals consumption in Spain
• Spanish men are over-consuming Prepared Meals compared to their female counterparts
• Consumption of Prepared Meals is driven by the younger demographics
• The desire to indulge in Prepared Meals is influencing volume consumption in Spain
• The horsemeat scandal will continue to influence purchase patterns of Prepared Meals in Spain”

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