Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Ice Cream Market

Date: 2015-09

“• More than half of ice cream consumption in Spain is in the pursuit of indulgence
• Older consumers, already the largest consumers of ice cream, will become increasingly important as Spain’s population ages
• Spain has the second highest private label ice cream penetration in major global markets
• The ice cream market will face increasing competition from frozen yogurt, due to health-conscious consumers”

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