Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Fragrances Market

Date: 2015-09

“• The Indulgence trend is key in the Spanish market as consumers look to the Fragrance category for rewarding and treating purposes
• Spanish consumers are seeking new experiences from their Fragrances consumption, looking for innovations into novel and exotic scents to keep the category fresh and engaging
• There is space in the market for both budget and premium Fragrances offerings as consumers look for everyday options, as well as premium products for treating and gifting
• Professional and sophisticated Fragrances are set to grow in demand as increasingly consumers look to impress in office environments”


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