Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Prepared Meals Market

Date: 2015-09

“• Consumers aged 55 and over are the main consumer group for Prepared Meals in Russia
• Russia’s Prepared Meals market is among the fastest-growing by value and volume
• Consumption of Prepared Meals in Russia is largely driven by the desire for convenient products at affordable prices
• The desire for better value for money will result in greater private label penetration
• Consumers’ desire for novel flavors will be reflected in their choice of Prepared Meals”

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