Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Dairy Food Market

Date: 2015-09

“• Russia’s Dairy market is among the fastest-growing worldwide
• Consumers aged 55 and over are the key consumers of Dairy products in Russia
• Russians select Dairy products based on their value for money, quality, and taste credentials
• Low osteoporosis awareness provides manufacturers with an opportunity to educate consumers about the disease and explain Dairy’s role in averting it.”

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