Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Bakery & Cereals Market

Date: 2015-09

“• Russia’s Bakery & Cereals market is one of the fastest growing by value and volume worldwide
• Older Consumers as a demographic have the highest number of Bakery & Cereals occasions per year
• Russian consumers select Bakery & Cereals based on the products’ ability to meet personal time related needs at an affordable price
• Busy lifestyles will drive demand for products convenient for on-the-go consumption.”

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