Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Savory Snacks Market

Date: 2015-09

“• The Italian Savory Snacks market volume is the smallest across major global markets.

• Hectic lives and economic uncertainty, leading to raised stress levels, will continue to motivate consumption of Savory Snacks in Italy.

• Consumption of Savory Snacks products among Italians was driven by the pursuit of fun and indulgence.

• With an increasing number of consumers aged 55 and over, healthier version of snacks will help to target adjusting eating patterns.”


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