Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Prepared Meals Food Market

Date: 2015-09

“• Better Value for Money will continue to influence product choice in Prepared Meals, in regards to both lower cost and trading-up
• Hectic lives leading to time-scarcity will continue to be the key motivator of Prepared Meals consumption in Italy
• Consumption of Prepared Meals among Italian consumers is driven by the pursuit for individualism
• High quality Prepared Meals which offer new taste and flavor ranges will become increasing popular in Italy”

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