Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Ice Cream Market

Date: 2015-09

“• Consumers are indulging in Ice Cream for relaxation
• Ice Creams are consumed at a heavy frequency by Italian Consumers
• Italian consumers seek value, but are willing to pay more for indulgence
• The ice cream market will face increasing competition from frozen yogurt, due to health-conscious consumers”

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