Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Dairy Food Market

Date: 2015-09

“• Meeting age-specific needs is the primary driver of Italy’s Dairy market, motivating almost a third of consumption
• Italian consumers feel the strongest desire for connection to their cheese products, causing a desire for traditional heritage and regional produce
• The busy lives of consumers are driving the demand for on-the-go Dairy products
• Consumers seek high quality Dairy products, as well as those offering novel experiences”

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