Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Fragrances Market

Date: 2015-09

“• Indian men have a higher number of Fragrance occasions compared to women. With an increase in disposable income, urban working men are inclined to experience new Fragrances and are spending more money to feel good.
• There is space in the market for both budget and premium Fragrances offerings as consumers look for everyday options as well as premium products for treating and gifting.
• Professional and sophisticated Fragrances are set to grow in demand as consumers look to impress in office environments.”


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