Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Dairy Food Market

Date: 2015-09

“• India’s Dairy market is one of the fastest-growing worldwide in volume terms
• India’s booming youth population is looking to Dairy to fulfil age-based nutritional needs
• Time-scarce consumers are increasingly seeking products that can be consumed outside of the home
• Fun & Enjoyment is particularly important to young consumers, who consume a third of all Dairy
• Consumers are motivated by the ethical treatment of cows due to their status in Hindu culture
• India’s low per capita consumption of packaged Dairy products provides significant room for growth as disposable incomes rise and cold-chain distribution networks improve.”


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