Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Savory Snacks Market

Date: 2015-09

“• Germany’s Savory Snacks market is one of the fastest-growing Savory Snacks markets in Europe
• Older Consumers as a demographic have the highest number of Savory Snacks occasions per year
• Consumption of Savory Snacks among German consumers was driven by pursuit of pleasure and indulgence
• Convenient for on-the-go consumption, Savory Snacks that accompany consumers’ breaks during busy days will continue driving the German Savory Snacks market”

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