Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Prepared Meals Food Market

Date: 2015-09

“• Age-specific Prepared Meals products are a growing phenomenon in the German Prepared Meals market, to support the health concerns of different age groups
• Hectic lives leading to time-scarcity will continue to influence Prepared Meals Food consumption in Germany
• The consumption of Prepared Meals products among Germans is driven by the pursuit of pleasure and indulgence
• Excellent value products with direct benefits to the consumer will continue to drive the Prepared Meals market in Germany”

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