Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Ice Cream Market

Date: 2015-09

“• Over half of ice cream consumption in Germany is driven by the pursuit of indulgence
• German consumers are not driven to seek healthier ice cream offerings, fearing a sacrifice in taste
• German consumers look to ice cream to help them relax
• German consumers seek value, but are willing to pay more for indulgence
• There will be rising demand for ‘kidult’ products, as well as ice cream targeted at Older Consumers
• The majority of German consumers will not buy products for ethical attributes alone”


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