Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Fragrances Market

Date: 2015-09

“• New Gender Behaviors is the key trend on the German Fragrance market with consumers looking for scents that highlight their masculinity or femininity or blur gender stereotypes
• Demand for Fragrances that connote fun via packaging or a Fragrance story will grow
• Working consumers look for Fragrances as a tool to enhance their professional image
• As a demographic, Older Consumers enjoy the most Fragrance occasions in Germany and in the long term this group’s influence is set to increase”

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