Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the German Bakery & Cereals Market

Date: 2015-09

“• Indulgence is the primary driver of the Bakery & Cereals market, motivating over two-fifths of consumption
• Consumers experience a moderate desire for healthy products, as long as these do not sacrifice in taste
• German consumers seek nutritious breakfast products to meet the needs of their age
• German consumers look to local artisanal producers for freshness and quality
• Consumers seek time-saving home-baking ingredients as well as on-the-go breakfasts.”

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