Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Ice Cream Market

Date: 2015-09

“• Over half of Ice Cream consumption in France is driven by the pursuit of indulgence
• German consumers are not driven to seek healthier Ice Cream offerings, fearing a sacrifice in taste
• French consumers look to Ice Cream to help them relax and escape from their busy lives
• French consumers seek value, but are willing to trade-up pay more for indulgence
• French consumers are not motivated to buy products for ethical attributes alone”

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