Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Savory Snacks Food Market

Date: 2015-09

“• Age and life stage specific Savory Snack products are a growing phenomenon in the Chinese Savory Snacks market that support health concerns of different age groups.

• Hectic lives are leading to increased time-scarcity and will continue to influence the Savory Snacks Food consumption in China.

• Consumption of Savory Snack products among Chinese consumers was driven by the pursuit of fun and enjoyment and experience seeking.

• Savory Snack products that have assurances of high quality and trustworthiness will continue to have an influence on consumption behavior.”

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