Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Ready Meals Food Market

Date: 2015-09

“• Busy lives and search for convenience are driving Ready Meals consumption in China
• Men over-consume Ready Meals in China whilst women are under-consuming
• Older Consumers are under-consuming in Chinese Ready Meals market
• Product safety is one of the primary motivators of choice in the Ready Meals category”

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