Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Ice Cream Market

Date: 2015-09

“• Ice Cream consumption in China is driven by the pursuit of quality
• Chinese consumers are not driven to seek healthier Ice Cream offerings
• Consumers look to Ice Cream to help them meet their life stage needs across an aging Chinese population
• Chinese consumers seek Ice Cream with a trustworthy reputation
• Consumers in China are not motivated to buy products for ethical attributes alone”

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