Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Fragrances Market

Date: 2015-09

“• Pressure to succeed leads to working consumers looking for Fragrances as a tool to enhance their professional image
• Rapid urbanization leads to a growing number of “kidults”, who are interested in quirky and funny Fragrance packaging
• As a demographic, Pre-Mid-Lifers enjoy the most Fragrance occasions in China
• In the long term, the influence of the Older Consumers will increase”


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