Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Dairy Food Market

Date: 2015-09

“• China’s Dairy market is one of the biggest markets worldwide by value and volume.
• Consumers aged 55 and over are the key consumers of Dairy products in China.
• Chinese consumers select Dairy products based on their ability to meet life stage related and age-specific needs. This doesn’t just apply to children, with older adults increasingly aware of their specific nutritional needs.
• Low osteoporosis awareness provides manufacturers with an opportunity to educate consumers about the disease and explain Dairy’s role in averting it.”


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