Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Prepared Meals Market

Date: 2015-09

“• Busy lives, the search for convenience, and declining culinary skills are driving the Prepared Meals market in Brazil
• Brazil has second lowest per capita volume consumption among major countries in the world
• Men over-consume Prepared Meals in Brazil, whereas women under-consume
• Pre-Mid-Lifers are most likely to be classified as “heavy” users of Prepared Meals in Brazil”

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