Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Ice Cream Market

Date: 2015-09

“• Consumers aged 0-15 are the main consumer group for Ice Cream in Brazil
• Brazil’s Ice Cream market is the fourth fastest growing by volume globally
• Consumption of Ice Cream is largely driven by the desire for products to accompany moments of fun and relaxation
• Despite the growing affluence of the Brazilian population and declining poverty levels, value for money remains important”


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