Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Fragrances Market

Date: 2015-09

“• Brazilian Fragrances market is the largest in terms of unit volumes
• Women and Older Young Adults enjoy the most Fragrance occasions in Brazil
• Brazilians consume Fragrances at a ‘heavy frequency’
• Hot and humid weather in Brazil will cause busy consumers to look for exotic Fragrances to lift their mood and offer a fun experience”


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