Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery & Cereals Food Market

Date: 2015-09

“• The Better Value for Money mega-trend: Value seeking consumers are the primary driver of the Brazilian Bakery & Cereals market.
• Brazil’s rapidly shifting population profile is leading to demand for products meeting age-specific needs, with Older Consumers and Mid-Lifers preferring whole cereals rather than refined or processed alternatives.
• Brazil’s growing number of working women is driving demand for on-the-go products as snacks and meal replacements.
• With internet penetration rising quickly in Brazil, marketers should have a robust online and social media strategy in place.”

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