Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in French Savory Snacks Market

Date: 2015-09

“• French consumers are increasingly seeking Savory Snacks that offer better value for money
• Hectic lives leading to time-scarcity will continue to influence Savory Snack consumption in France
• The consumption of Savory Snack products among French consumers is driven by the pursuit of pleasure and Indulgence
• Indulgent French products that offer a fun and enjoyable experience in Savory Snacks will affect consumption behavior”

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