Consumer Attitudes and Online Retail Dynamics in South Korea, 2013–2018

Date: 2015-09

“• M-commerce is soaring with the increase in smart phone penetration and high mobile internet usage
• The online channel is forecast to grow at a CAGR of 11.38% in 2013–2018, to reach KRW31 trillion in 2018, and increase its contribution to 9% of total South Korean retail sales, compared to 7.6% in 2013
• Aging consumers are a key target group for retailers, as they seek convenience in shopping and delivery
• Retailers are adopting omni-channel strategies to provide unique services in order to provide greater convenience to online customers
• Electrical and electronics is the largest sold category over the online channel in 2013; however, apparel, accessories, luggage, and leather goods is set to surpass their sales by 2018”


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