Consumer Attitudes and Online Retail Dynamics in South Africa, 2013–2018

Date: 2015-09

“• Mobile commerce is gaining traction in South Africa
• Online retailers are offering freebies to influence consumer buying decisions
• A weak logistical infrastructure remains a challenge for online retailing in South Africa
• Slow internet speeds and consumer distrust towards online payments act as roadblocks to growth in online retailing
• Other online payment methods are gaining consumer confidence, albeit slowly”

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