Consumer Attitudes and Online Retail Dynamics in Russia, 2013–2018

Date: 2015-09

“• Russia’s poor logistical infrastructure is forcing online retailers to invest in building their own product delivery system
• Social media is offering new avenues for online retailers to engage with customers
• Offshore online retailers with a broader assortment of products are attracting Russian online customers
• Increasing popularity of internet access through mobile devices will open doors to mobile shopping
• Rising number of the urban middle class population will further fuel growth in online retail”


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