Consumer Attitudes and Online Retail Dynamics in Japan, 2013-2018

Date: 2015-09

“• Increase in the number of smaller households and more women joining workforce will boost online retailing
• Increase in sales tax might encourage more price-sensitive customers to shop online
• In spite of an aging population, the tech savvy elders in the country will drive online retailing sales
• Sales of food and grocery products is growing from the online channel
• Offline retailers are trying to catch up to the online retailers by launching their own online stores”

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