Consumer Attitudes and Online Retail Dynamics in Italy, 2013–2018

Date: 2015-08

“• Despite of the forecasted slow growth of overall retail sales, online retail sales are expected to increase at a CAGR of 20% over the next five years

• Online retailers are extensively using social media to promote their websites

• Highly demanding customers are expected to cut down the profit margins of online retailers

• Despite the prolonged recession, online fashion retailing is growing”

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