Consumer Attitudes and Online Retail Dynamics in India, 2014–2019

Date: 2015-08

“• Online retailers are converting from the inventory model to the marketplace model.

• The cash on delivery model of payment has become a necessary evil for online retailers, as more customers prefer paying after they receive the product

• Online retailers are targeting tier-II and tier-III cities to increase margins.

• The m-commerce share of e-commerce is rapidly increasing.

• Electricals and electronics is the most sold category online, and is forecast to be the most sold category in 2019”


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