Consumer Attitudes and Online Retail Dynamics in India, 2013–2018

Date: 2015-09

“• Online retailers are converting from the inventory model to marketplace model to cut down inventory costs
• The cash on delivery model of payment has become a necessary evil for online retailers, as more customers prefer paying after they receive the product
• Online retailers are targeting not only metros but also tier-II and tier-III cities.
• Online retailers are raising funds to rapidly expand operations and acquire smaller players
• Electricals and electronics is the most sold category online and is forecast to be the most sold category in 2018”


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