Consumer Attitudes and Online Retail Dynamics in Germany, 2013–2018

Date: 2015-09

“• Growing online grocery retail will open up new opportunities for growth of online retailing
• Online retailers are effectively using social media as a marketing tool
• M-commerce will play an important role in the online retail market, as use of smartphones increases
• Brick and mortar retailers are moving to online retailing, growing their omni-channel presence in the market”

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