Consumer Attitudes and Online Retail Dynamics in France, 2013–2018

Date: 2015-08

“• Despite the growth in the M-commerce market, its penetration is low in France, compared to neighboring European countries

• Click & Collect services continue to rise in popularity in the country

• International online retailers enter France to take advantage of the rising per capita expenditure and growth in internet shoppers

• Social media – a marketing channel for French online retailer rather than a sales channel”

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