Consumer Attitudes and Online Retail Dynamics in China, 2014–2019

Date: 2015-08

“• Omni channel retailing is gaining ground among major offline retailers

• Leading e-commerce retailers now eyeing lower tier cities for further expansion with new approaches to offset a saturated urban market

• Fresh food e-commerce is gradually gaining popularity among the consumers

• The m-commerce share of e-commerce is rapidly increasing with improved mobile network connectivity and rising payment confidence levels

• Apparel, accessories, luggage and leather goods is the most sold category online, and is forecast to be the most sold category in 2019”

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