Consumer Attitudes and Online Retail Dynamics in China, 2013–2018

Date: 2015-09

“• Online retailers will continue to be largely benefitted by growing online sales in the holiday season and online shopping day’s such as Singles’ Day celebrated every year on November 11.
• The channel is forecast to register retail sales of CNY1,809.6 billion in 2018 and increase its contribution to 5% of total Chinese retail sales compared to 1.6% in 2013.
• Social media has a significant impact on the purchasing decision of Chinese consumers, with the majority of consumers consulting social media and customers’ reviews before making a purchasing decision.
• Omni channel retailing is gaining ground among major offline retailers, as big offline retailers in China integrating their offline and online retail strategies
• Sales in the electrical and electronics category are forecast to grow the fastest over the online channel, followed by apparel, accessories, luggage and leather goods”

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