Consumer Attitudes and Online Retail Dynamics in Brazil, 2014–2019

Date: 2015-08

“• Online retail sales are set to treble in Brazil by 2019 and account for 5.1% of total sales

• Consumer credit in Brazil is one of the highest in developing economies and Brazilians are using it to drive their online purchasing

• By 2018, more than half of the total population is expected to access the internet through their mobile phones, more than 114 million consumers.

• Poor logistics and fraud are major deterrents to buying online but the government is tackling both

• Electrical and electronics is the largest category online, and is forecast to be the largest online category in 2019”

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